WORK IN PROGRESS・Unisex embroidered crewneck・Chocolate

An exclusive LE CARTEL × PETITOM collaboration that finally unveils Montreal’s best-kept secret: why are orange traffic cones multiplying so quickly?

The answer is simple. They breed like rabbits. Turn your back for a second, and a new family has already taken over the sidewalk. An offbeat nod to endless construction sites and this strange species that seems to have taken up residence in our city.

50% organic cotton, 50% polyester. A comfortable crewneck, enhanced by an embroidery of the original illustration by PETITOM. Another way to bring the world of MONTRÉAL SAFARI — Chapter 01 to life, stitch by stitch.

A portion of the sales goes directly to the artist. Wearing this crewneck means supporting local creativity.

Petitom is a multidisciplinary visual artist based in Montreal. A graduate in graphic design from the Université du Québec à Montréal, he specializes in illustration and 2D animation. Thomas Bertrand served as Art Director at LE CARTEL from 2020 to 2024. He is also the creator of several designs for the brand, including the “HORS SÉRIES”, a collection of humorous pieces combining minimalist drawings with literary quotes. Thomas Bertrand’s artistic evolution is marked by a shift from a vibrant color palette to more restrained tones, emphasizing the expressiveness of the drawing and the impact of the illustration’s message. Often driven by the desire to provoke laughter—and always with the intent to get to the essence—Thomas shapes his visual world with clarity and wit.