LITTLE ONE
IndexPETITOM
x LE CARTEL
"Simplicity is the ultimate sophistication."
— By Leonardo da Vinci
Petitom is a multidisciplinary visual artist based in Montreal.
A graduate in graphic design from the Université du Québec à Montréal, he specializes in illustration and 2D animation.
Thomas Bertrand held the position of art director at LE CARTEL from 2020 to 2024. He is also the creator of several designs for the brand, including the ‘’HORS SÉRIES’’, a collection of humorous designs pairing minimalist drawings with author quotes.
Thomas Bertrand’s artistic evolution is marked by a transition from a vibrant color palette to more subdued tones, thereby emphasizing the expressiveness of the drawing and the impact of the illustration's message. It is often with the desire to provoke laughter and always with the drive to get to the essentials that Thomas shapes his visual space.
The nickname "Petitom," a tribute to Mowgli, the "man-cub" from The Jungle Book, embodies the simplicity and freedom inherent in the artist's work. His pictorial jungle is home to a variety of animals, each with connotations that enrich his universe. His human depictions, meanwhile, are often comical, allowing one to reflect on and laugh at the imperfections of our species.
Among his most recurring characters is a stray dog named "DAKO." This character emerged after a residency in Burma, during which Thomas witnessed the censorship and artistic repression imposed by the military junta. For the artist, the stray dog thus becomes a metaphor for freedom of expression—a wild and common individual barking across borders to share his independent vision of the world.
In constant evolution, Petitom's images are both invitations to reflection and a touch of lightness in a world that sometimes shows a grim profile.
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Works